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If you’re looking for financial guidance, there’s no shortage of professionals out there who can advise you. However, credentials and expertise can vary, and it can be challenging to identify the right partner to help you with your money. One of the professionals you may find in your research is a certified financial planner (CFP). These individuals have completed rigorous coursework and gained years of experience, making them a good option if you’re looking for sound financial guidance.
Here’s what it means to be a CFP, how they help clients, whom they’re right for, and more.
CFPs may provide several services, or they might specialize in one particular area. For example, some CFPs offer financial planning, investment guidance, estate planning, and other services, while others provide specialized guidance to those going through a divorce or planning a retirement. Potential roles and responsibilities often include:
If it’s within your budget and you’re seeking comprehensive financial guidance, working with a CFP could be valuable. Those seeking specialized advice related to big life changes, such as buying a home or saving for retirement or college tuition, could also benefit from a CFP’s guidance.
There’s no one set price tag for all CFPs. Instead, the cost of working with a CFP can vary depending on several factors, including whether they’re a new or established professional, the services you need, and their fee structure. Costs may range from a few hundred to a few thousand dollars, with more-experienced professionals commanding higher rates.
Some CFPs may charge an hourly rate, while others charge a flat fee. As you compare options, be sure to ask about their cost model and get estimates for the services you need.
Professionals who’ve earned the CFP credential have a fiduciary duty, meaning any recommendations they provide must be in their client’s best interests. This is true whether they operate on a fee-only cost structure, meaning their only means of compensation is client fees or a fee-based cost structure (they receive client fees and commissions for certain recommendations). If they receive commissions, it must be clearly disclosed to their clients.
Financial advisors and planners who aren’t CFPS may not be bound by the fiduciary standard. Instead, they may only need to recommend investments or products considered “suitable” for their clients as defined by the U.S. Securities and Exchange Commission (see page 24), rather than the best possible options for their needs.
Per the U.S. Financial Industry Regulatory Authority (FINRA), you’ll need to meet the following requirements to become a CFP:
The CFP exam consists of 170 questions, including multiple-choice format and some scenario-based and case-study–focused writing questions. Candidates have three hours to complete the first 85 test questions and three hours to complete the last 85.
The exam is generally regarded as challenging, as it addresses many financial topics, including the following:
One way is to ask for a recommendation from a trusted friend or family member. Alternatively, the CFP Board of Standards, a nonprofit organization created to set and uphold financial standards, offers a search tool that lets you find CFPs in your area. Otherwise, you can benefit from services like WiserAdvisor who will pair you with the financial advisor to fit your needs.
Find the right financial advisor with WiserAdvisor
Find the right financial advisor with WiserAdvisor
Both CFPs and chartered financial analysts (CFAs) have completed rigorous coursework to earn their certifications, but each has a different role. While CFPs primarily help individuals with overall financial planning and management, CFAs are focused on helping institutional investors make investment decisions.
Financial advisors often provide guidance on a client’s investments, though some of their services may also overlap with those provided by a CFP. Indeed, CFPs may also be financial advisors. Generally, though, financial advisors tend to focus on investment guidance and management, while CFPs offer financial-planning services related to many areas of money.
Whether you need help with saving for long-term goals or formulating a financial plan after a big life change, such as marriage or the birth of a baby, a CFP could provide the guidance you’re seeking. These professionals offer several types of planning services that align with many situations, but their services may come with a high price tag. Be sure to compare options before moving forward with one particular CFP.
It can be if you are struggling to get on track with your finances and can afford to pay for assistance. These professionals can help formulate a plan to pay off debt, save for retirement or other large expenses, and more.
An investment advisor focuses primarily on providing investment guidance to clients, while a CFP provides a much wider range of financial services.
It usually takes 18 months to two years to earn your CFP credential, but the time frame can be shorter or longer. For example, it will likely take less time for a financial professional with years of experience to earn a CFP designation than it would for a current college student.
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