The Best Black Friday Clothing Deals for 2024: Dress the Whole Family for Less

Thanksgiving may be late this year, but Black Friday deals for 2024 are already under way. Early sales can be found now online and in stores so you can get a jumpstart on your holiday shopping. Prices on clothing (from outerwear to holiday, sleepwear to shoes and more) will drop, so stock up on closet staples for your family, yourself, and everyone on your gift list.

Our top picks for the best deals now through Black Friday

Best Black Friday denim deals

Lucky Brand

Men and women can take 30% off regular prices on jeans and other pants during this early Black Friday sale. 

Best Black Friday shoes and boots deals

Famous Footwear

If you need boots, now is the time to stock up. They’re all up to 50% off during the early sale.

Brooks Adrenaline GTS 22 Women’s Sneaker

Pick up these for under $70 (a real steal for Brooks) and enjoy a smooth run this winter.

Best Black Friday accessories deals

Oakley

Stuff their stockings with stylish sunglasses for up to 50% off for Black Friday.

Best Black Friday women’s fashion deals

South Moon Under

Lots of opportunities to save on over 1,700 items, from dresses to swimwear, during this holiday sale.

Bonfire Cable Knit Cardigan

Take 30% off this Free People cardigan during Nordstrom’s early Black Friday sales. Now: $103.60 marked down from $148.

Best Black Friday activewear deals

Lids

If you love sports gear, NFL jerseys, sweatshirts, hats, and merchandise from all teams are on sale here.

Best Black Friday kids’ and teens clothing deals

Old Navy

Almost everything is on sale for as little as $5. Pick up gifts like holiday t-shirts and PJs for up to 40% off!

Nordstrom Rack

Nordstrom Rack is offering 50% off select Nike kids’ sneakers and up to 70% on other brands for kids and teens.

Other sales not to miss

REI Winter Sale

The REI Winter sale is where this outdoor-loving family stocks up on gear for winter and beyond. This sale is packed with camping gear, warm clothes, jackets, boots, wool socks, and outdoor adventure necessities, like skiing accessories, sleds, and more—all at unbelievable markdowns. Mark your calendars and set your alarms so as not to miss this sale. It runs from November 15th through the 25th.

When is Black Friday?

This year, Thanksgiving falls on the last Thursday, November 28, with the consumer holiday known as Black Friday landing on November 29. Black Friday deals may end on Sunday, December 1st, or they could stick around until Cyber Monday, December 2, depending on the retailer.

What deals should I expect on Black Friday?

Look for serious markdowns on fall and winter fashion for kids, women, and men. Shoes, boots, sweaters, dresses, and accessories can be found for significantly less, making it a great time to pick up high-quality gifts and holiday clothing. Think: Items like pretty velvet dresses and other designs, on the cheap from stores like J.Crew, Tuckernuck, Macy’s, Bloomingdales, Anthropologie, and more. If you have shopping to do for kids, tweens, and teens, you can find markdowns on popular brands, like Abercrombie and Fitch’s kid’s line and Crewcuts from J.Crew. Plus, you can find deals on basics, like underwear, t-shirts, leggings, socks, and tights, too.

What kind of fashion deals did they have last year?

Nearly every fashion brand participates in some kind of Black Friday and Cyber Monday sale. Last year's markdowns included Amazon, Target, JCPenney, Everlane, Nordstrom, Macy’s, Anthropologie, J.Crew, and more—all of whom offered discounts on shoes, clothing, and accessories. Black Friday is a great time to find holiday clothes and winter outerwear, like ski jackets and parkas, for less. I’m making a list of items I need and want (plus a list for gifts) ahead of time with an eye on what was on sale last year!

How to get a good deal on fashion on Black Friday

Black Friday deals can feel overwhelming due to the discounts and markdowns. The big sales make it easy to start shopping, but you could end up with items you didn't need or want. To avoid making a shopping mistake, before you hit the stores, make a list and check it twice. Items on the list can be gifts, clothing, accessories, or shoes you need but didn't want to buy at full price or a few special items you've saved for and now get to take home for less.

In the two weeks (or even now) leading up to Black Friday, sign up for emails from your favorite retailers, set up Google Alerts, and follow all the brands you love on social media. Do some deep Internet dives to check the retailers' sites to learn about the timing of sales and any special announcements. Hint: Some stores, like Nordstrom, are offering sneak peeks or early Black Friday sales, so start looking for steals and deals now.

How do you choose the best fashion deals?

Make an in-depth shopping list, including sizes

When shopping for fashion deals on Black Friday, it is important to keep a list of sizes, favorite colors, styles, and brands for anyone on your holiday list, including yourself and your family members. I keep a digital Post-it note app on my phone to easily access my list of gifts and updates for my kids’ wardrobe and my own.

Shop around

Select what you need (or want) in the correct sizes and cross-reference sale prices if something you’re buying is sold at multiple stores. Don’t be afraid to comparison shop and don’t buy something simply because it is marked down if you know you won’t wear it.

Stick to your budget

Make a budget ahead of time and stick to it—whether you’re buying gifts or winter outerwear, don’t overspend because everything is on sale.

Where to find Black Friday deals on Fashion

You can find Black Friday deals on fashion for everyone nearly everywhere, from department stores to specialty shops and even at big box chains like Target and Walmart. You can find these if you make a list of your favorite fashion retailers and visit their respective websites. Sign up for any member clubs, Google alerts, and online subscriptions, or even go into stores to ask.

This is a good time of year to jump back onto social media and check out your favorite brands, which will likely advertise upcoming Black Friday sales. If you keep it old-school, your local newspaper and television stations may run ads, too.