- Its decades-old reputation
- The creamy formulation
- An amazing price point
Our evaluations and opinions are not influenced by our advertising relationships, but we may earn a commission from our partners’ links. This content is created by TIME Stamped, under TIME’s direction and produced in accordance with TIME’s editorial guidelines and overseen by TIME’s editorial staff. Learn more about it.
Pregnancy can be an anxiety-ridden period, full of first-time questions, so I’ve scoured the internet to find the top 12 stretch mark creams for you. Every pregnancy is different, so the recommendations listed here are based on formulation, brand recognition, efficacy, and verified online reviews. Whether you’re looking for an unscented stretch mark cream, luxurious belly butter, peptide-induced serum or a budget stretch mark lotion, here is the tea on the top brands to try. Read on for the best stretch mark creams for pregnancy.
This moisturizing lotion has been the gold standard forever for many reasons. It’s free from mineral oil, parabens, and phthalates, and is designed to prevent and treat stretch marks. Palmer’s has been known as one of the best scar creams for years, and pregnant mamas have passed the rec down for decades. Even better, you can get it at a budget price at pretty much any online retailer.
If it was good enough for grandma and your mom, it’s good enough for you!
Earth Mama's Belly Butter has a rich formula made with organic herbs and oil. This creamy, luxurious, lightweight stretch mark cream absorbs quickly, leaving skin soft, smooth, and hydrated. Delicately scented and cruelty-free, this belly butter is excellent for sensitive skin and those with sensitive noses—it won't make your morning sickness worse. With no petroleum, mineral oil, parabens or artificial fragrances, this stretch mark cream is certified to NSF/ANSI 305 and Leaping Bunny standards.
A rich, creamy butter that works well for a growing belly and also moisturizes hands, legs, and feet.
Bushbalm’s ultra-firming body lotion, Curve Cream, is designed to improve the texture of your skin, making it noticeably smoother and softer. It helps improve your elasticity, stretch marks, and dry skin with natural ingredients like Arabica coffee beans and Brazil nut oil. The creamy texture ensures easy application and quick absorption without a greasy feel, making it perfect for your growing curves.
This ultra-firming lotion has a light grapefruit scent and thousands of rave reviews.
This unscented stretch mark cream from Burt's Bees is perfect for moisturizing your skin during and after pregnancy, and it’s easy to grab at any drugstore. The 99% natural formula is free of phthalates, parabens, and sodium lauryl sulfate. Reviewers mention its creamy consistency, and we love that it’s easily absorbed into the skin.
This mostly-natural stretch mark cream is great for those with smell sensitivities.
Buyers trust The Spoiled Mama tummy butter because it penetrates the deepest layers of your skin, creating a protective shield that locks in moisture to help fade scars and stretch marks and prevent new stretch marks from forming. Shoppers love the luxurious orange chocolate scent, but also that this stretch mark cream soothes itchy and stressed skin.
A deliciously citrus-scented belly butter that helps prevent stretch marks and C-section scars.
Despite its name, Bio-Oil is non-greasy and has a fresh, floral scent. This is one of the miracle treatments recommended by dermatologists and pregnant women for years to prevent stretch marks and treat existing scars. Ingredients like vitamin E, chamomile extract, rosemary, and lavender reduce inflammation and minimize the appearance of stretch marks. This formula contains a type of retinol (retinyl palmitate) that is considered safe for pregnancy, but you should still wear sunscreen during the day if you decide to use this.
One of the most recommended solutions for stretch marks, scars, and postpartum skin treatment.
Not only is this belly butter made from pure, 100% USDA organic ingredients, it's also free of parabens, sulfates, and artificial fragrances. Give your skin the glow it deserves with macadamia oil, shea butter, cocoa butter, grapeseed oil, and sweet almond oil, which is said to improve skin elasticity and prevent stretch marks. Shopping tip: While it’s available on Amazon, you can also order it from Bump Boxes, a popular subscription box designed for pregnancy.
A great 100% organic cream made in the USA.
This top-rated stretch mark cream is dermatologically tested and free of parabens and phthalates. Mamas love that it’s made with 96% plant-based ingredients like avocado oil, peptides, passion fruit polyphenols, and witch hazel extract. The velvety cream texture is a fan-fave and is designed to improve elasticity, prevent stretch marks during pregnancy, improve the appearance of existing lines, and keep skin smooth and supple.
Peptides help this fast-absorbing cream give your skin the ultimate glow.
Reviewers love this soft, velvety balm from Munchkin Milkmakers for its easy twist-style dispenser and quick absorption. The unscented balm is excellent for those whose skin is sensitive or prone to dryness, eczema, or dermatitis. The stick-style dispenser lets you put it right on stretch marks (or burgeoning stretch marks!) and many people report that they also like to use this balm on their elbows, cuticles, and heels.
A favorite for moms-to-be who want a soft, velvety balm.
This super-hydrating belly butter for expectant mothers has a lot of plant-based ingredients and great hydration capabilities. One Amazon reviewer wrote: “I have used the entire Pipette line on myself this pregnancy and their baby products on my daughter. I love their products for how safe they are for your body and how truly well they work.”
A super-hydrating, plant based belly butter to help you combat stretch marks.
The reviews say it all. One future mama exclaimed: “I’m in love with this body butter! I’m on my fourth tub, and I have a full backup waiting. It’s made without water or fillers and is created with 100% of natural origin ingredients. The whipped shea, cocoa, and mango butters along with vitamins A, E, and essential fatty acids, leave skin silky smooth, soft and supple while minimizing the appearance of stretch marks. It’s full of other skin-loving ingredients and has uplifting, subtle notes of citrus.”
A fan favorite body butter for its thick formulation and the right amount of coverage.
This cream is perfect for use after pregnancy because of its thick and soothing formulation, which many say reduces discoloration stretch marks. It contains vitamin E, jojoba oil, and shea butter and has a creamy texture that doesn't feel sticky or greasy.
A highly-rated, thick and creamy formulation that helps soothe dry skin and heal stretch marks in the fourth trimester.
“During pregnancy, it's advisable for women to be cautious about the skincare products they use, as certain ingredients may pose potential risks to the developing fetus,” states Dr. Andrew Ordon, a Board Certified Plastic Surgeon in Beverly Hills, California. “Retinoids, including prescription forms like Retin-A and over-the-counter retinol, should be used sparingly due to concerns about high doses of vitamin A contributing to birth defects. Skincare products containing hydroquinone, a skin-lightening agent, and certain preservatives like formaldehyde and parabens should be approached with caution, and pregnant women may opt for products labeled as pregnancy-safe." Always consult your healthcare provider before trying a new product, and perform patch tests on your skin to see if you have any sensitivities.
Look at reviews that tell you how the cream works, but be cognizant of who the people are. You want reviews from people who have skin similar to yours.
Of course, avoid any known allergens that might affect you, and doctors say some should be mindful of retinoids during pregnancy.
As many consider this the most sensitive time for any topical application, I chose brands with solid backgrounds that are easily purchased.
Check how often you have to use the product and how to apply. Some products also require unique storage capabilities, like refrigeration.
I looked for reviews by pregnant women in their first trimester, second trimester, and third trimester (and even beyond!), as well as feedback from obstetricians, gynecologists, and dermatologists.
The value will vary based on product size and price.
Pregnant women should always consult their doctor before using stretch mark creams or other skin products. Some ingredients can have adverse effects on the fetus both before and after birth.
To select the products above, the team narrowed down our search by looking at ingredient lists, doctor recommendations, and expert and online product reviews. I selected the best stretch mark creams for pregnant women based on the following criteria:
If you found this article helpful, you may also enjoy our guides to the best pregnancy pillows and the best places to buy maternity clothes.
There are many stretch mark creams, body butters, belly butters, and stretch mark serums that promise excellent results. However, there is no clinical evidence that stretch marks can be prevented entirely but, instead, are determined by genetics. Hydrating the skin certainly helps push against genetics, and there is no harm in keeping your skin supple and moist.
In general, it’s recommended to start using stretch mark creams early in pregnancy, ideally in the first trimester (or even while you’re trying to get pregnant). Late is better than never on this front, but starting skin care early will help keep your skin moist and firm as your belly grows.
You wouldn’t ask your gyno for the best eye creams, so don’t ask the lady from spin class who’s never had kids for stretch mark cream recs. Ensure that you’re choosing pregnancy-safe products that avoid certain ingredients that might harm you or your baby. Instead of lumping in stretch mark creams with the best anti-aging eye creams or cellulite-reducing lotions, I focused specifically on creams made for pregnant people and all three trimesters.
Creams, balms, and oils have different ratios of water and oil. Many mothers choose a formulation based on how it works for their skin type and lifestyle. Stretch mark cream consists of equal (or near equal) amounts of oil and water. The water content promotes absorption, and the oil content traps moisturizing or healing ingredients on the skin's surface, protecting dry or damaged skin.
Balms contain fatty oils and wax instead of water to maintain a thick formula. While they might protect more, they usually take longer to absorb into the skin. Stretch mark oils or serums take more time to absorb than creams, butters and lotions, but once absorbed, they deeply moisturize and heal the skin. Some reviews mention oils staining clothing, but this also depends on the type of clothing and application ritual used. Stretch mark oils are usually noted for their higher levels of absorption.
Stretch marks are hormonally and genetically determined and can’t really be controlled. Many people want to know how to prevent stretch marks during pregnancy, but unfortunately, they cannot be completely avoided. There are some things you can do to help prevent them from occurring or minimize their appearance, such as keeping your skin moisturized by using lotion or cream every day. You should also drink lots of water, which helps your body stay hydrated and will make your skin softer and less prone to stretch marks. Many doctors also recommend eating a balanced diet rich in zinc, protein, and vitamins A, C, and D to promote healthy skin.
Stretch mark creams cannot completely prevent or eliminate the formation of stretch marks, whether they are in your genetic code or not, but they can help keep your skin optimally hydrated and supple to help prevent them. Applying a great moisturizer early and often can help keep your skin elastic and soft as your belly grows.
It is most effective to moisturize early and often–at least once per day, but some mamas recommend it three to five times per day.
The information presented here is created by TIME Stamped and overseen by TIME editorial staff. To learn more, see our About Us page.