- Size: 3.4 ounces
- Notes: Top: Violet accord, cardamom; middle: iris, ambrox; and base: cedarwood, leather, sandalwood.
- Price on publish: $322
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Whether you are Cupid on a mission to find the perfect perfume for your significant other or treating yourself to a sweet-smelling Valentine, choosing the right scent can be a delightful yet daunting task. With an overwhelming array of perfumes, fragrances, and other scent-based products available, finding that perfect match can be a challenge any time of the year.
To help you navigate this fragrant world, I embarked on an extensive research journey. This included conducting smell tests, gathering opinions from friends and colleagues, and poring over hundreds of reviews for perfumes and eau de toilettes. After compiling a shortlist, I took it a step further by testing these scents in-person and diving deeper into customer feedback. While I aimed to focus primarily on true perfumes, my curated list also includes some eau de toilette and cologne options, with a few fragrances recognized as unisex by their creators.
Many perfumes are designed to last all day into night, but most scents will fade after seven to nine hours. While I can’t guarantee it because factors like sweat may impact the life of your first spray, this Le Labo Santal 33 Eau De Parfum is a notably (according to reviews) lasting fragrance that won’t let you down. Described as the “spirit of the American West,” this perfume is a unisex scent with notes of cardamom, violet and iris, sandalwood, and leather, among others.
A long-lasting fragrance with a woodsy base that may appeal to men and women alike.
Founder Bee Shapiro created the Ellis Brooklyn line of cruelty-free and vegan fragrances known for its complex scents from 9 different fragrance families described as citrus, aquatic, and woods, among others. Vanilla Milk wins our choice for the best vanilla fragrance that’s warm and sweet but not too cloying, which occurs with some vanilla scents.
Dark rum, sandalwood, and vanilla bean are just some of the warm notes in this vegan perfume.
The original musk scent probably isn’t something you want to wear (hint: it came from the sex glands of a Tibetan musk deer, now a protected species), but today, many of these earthy, sensual scents capture smells like dark green woods or rich spices with exotic floral undertones. I love Heretic Florgasm because it smells like crushed flowers and damp leaves—like a walk in a forest after a rainstorm when everything is damp and heavy with botanicals.
If you love a spicy and exotic botanical perfume and don’t mind the higher price tag, this one is for you
Sweet but not cloying, Kensie So Pretty is a lightweight, sweet perfume that doesn’t overpower. Some users say they catch a whiff of vanilla, but this perfume is built on fruity flavors like apples, bergamot, and tangerine. The bottom fragrance notes are white cedar and musk that help balance out the sweetness.
Cedar and musk help balance this out the vanilla and apple top notes in this affordable perfume.
The essence of summer by the sea and in the surf can be obtained in a bottle. While you won’t find saltwater in the ingredients, it smells like wild grasses or beach flowers in the sand and reviewers say it smells like the shore. If you want to be a surfer girl, but can’t get to the beach, try this summery scent and let your imagination do the rest.
If you want an affordable roll-on perfume that smells like the beach, this should be on your list.
They say imitation is the sincerest form of flattery, and this affordable, best-selling perfume by Dossier was created with this adage in mind. It was inspired by the best-selling scent, Flowerbomb by Viktor & Rolf. While many teens (and adults) can’t afford its price tag (over $100), they can indulge in a similar explosion of scent for under $30. And if you don’t think it comes close enough to the original, all returns are free.
For teens who love the popular Flowerbomb but can’t afford it, this is a similar scent for under $30.
This perfume is made to be worn by men or women. I chose it for mature women because it’s sophisticated with musk and woodsy base notes that balance the sweet freesia and jasmine in the middle ones. It’s also EWG-verified and Cradle to Cradle certified, which means the ingredients in this perfume “meet the strictest standards of health, safety, and transparency known today,” making it a smart choice for mature and sensitive skin. Plus, you can share it with your partner—it’s made for everyone.
An eco-friendly clean perfume with musk and woodsy base notes that won’t irritate sensitive skin.
This perfume is like smelling a late spring garden with top notes of aromatic basil rounded off with neroli smelling of bitter orange blossoms. While there are more floral perfumes full of roses and gardenias, I love this one for its fresh, clean scent. Some reviewers say it doesn’t last as long as other perfumes, but that’s because it is a cologne, which unlike a perfume (which has more oils), doesn’t hold its scent for long periods. And it’s expensive, so if you are on a budget, I recommend skipping this perfume. Shopping tip: Jo Malone’s Wood Sage Sea Salt scent made our list of the best colognes for men.
This Jo Malone cologne may not last as long as a traditional perfume, but it smells like an English garden after the rain.
If you dream of strolling among the lemon trees in Sicily, this fruity perfume may be your new favorite. A nice departure if you want a break from grapefruit and lime notes (equally nice) often found in fruity perfume. Under the lemon trees is not overpowering in its citrus scent, making it a good everyday, lightweight.
Great for everyday wear if you love citrus scents, but it doesn’t come cheap.
Amazing Grace is a popular daily perfume for women who like a subtle, long-lasting floral scent with bergamot, lily of the valley, and musk. One reviewer said: “It smells like you're having your best day ever, and then you found money on the sidewalk.” It’s hard to beat that description, but we also found it a wonderful perfume to layer with other scents or wear independently. And if you love the scent, it also comes in a three-in-one bubble bath, shower gel and shampoo, plus a scented firming body cream.
Affordable perfume that works well alone or layered with other scents.
An affordable designer perfume that smells like a garden, Gucci Bloom offers all of this and more. Natural tuberose and jasmine scents create a lightweight white floral scent on the skin, but doesn’t lack staying power. One reviewer said it is a recent revolving standard in her perfume rotation because of its flowery scent, which can be worn day or night.
A versatile scent that works for day or night; if you love white florals, this one is for you.
A fashionable friend told me once that perfumes by Frédéric Malle are all she ever wears, and there are a lot to choose from. Visit his website to find your new favorite scent based on creations and mood. You can also find an olfactive map to help you understand the different compositions of his collection of perfumes created by a variety of perfumers. I love Synthetic Jungle's nod to scents like patchouli and black current. If you want to get your Daisy Jones and the Six vibes on, this scented homage to the ‘70s is the perfect (perfume) accessory.
Extremely expensive but expertly crafted perfume with simple ingredients, like jasmine and patchouli.
This adorable bundle of three bestsellers from scent-master Snif (Tart Deco, Sweet Ash, and Way With Woods) is a great way to introduce new scents to yourself (or the one you love). These genderless scents are small enough to get through security at the airport or tuck into your smallest clutch when you head out for the night. All of Snif’s products are vegan and meet industry clean standards, without parabens, preservatives, or synthetic dyes. Packed into a cute min case, you can wear each one alone or mix and match if you must to find your new favorite scent.
This mini collection from Snif meets industry clean standards and allows you to try three best-selling scents before you commit to a whole bottle.
If you want to surprise your sweetheart with Valentine with lotions and potions, this floral-forward smelling gift set comes with body wash, body cream, and perfume mist all in one pretty-in-pink package. Good for all skin types, too. Featuring Sol de Janeiro’s Cheirosa 68 scent, if you like tropical smells, this has notes of Brazilian jasmine, pink dragonfruit, ocean air, and a touch of Tropicalia vanilla.
An inexpensive gift set that includes body wash, cream and perfume in a sweet and floral scent.
Skip the chocolates and seriously indulge in a box of sweet smells when you purchase these bonbons. If you can afford it (this is a big splurge) Bond No. 9 Grand Bon Bon Box is packed with 30 brightly wrapped foil perfume samples in a gold-lined coffret. They look pretty enough to eat, but these sweets span a wide range of Bond No. 9’s most popular eau du parfums, many named after New York streets and neighborhoods, from Madison Avenue (which includes notes of apple, bergamot, blackcurrant, rose, jasmine, magnolia, patchouli, ambroxan and praline) to Coney Island (lime, tequila, melon and guava; caramel, dark chocolate and cinnamon; cedar, musk, vanilla and sandalwood). The other 28 are too numerous to name here, but if you love Bond No.9 or are curious about it, this is the box for you.
A high-end luxury item containing 30 individually and beautifully wrapped bottles of 7 ml perfumes from upscale Bond No. 9, who specialize in high-quality scents.
This clean, citrusy scent reminds me of high summer and comes in an easy-to-tuck away mini size (.34 ounces) of perfume from OUAI. North Bondi has a long-lasting scent. So a little roll-on goes a long way, which is exactly what you need when you are away from your full-size beauty products. And if you love the fragrance, you can also pick up shampoo, conditioner, and other hair products with the same scent.
A travel size roll-on perfume that smells like summer in a bottle.
Chances are you could find generations of family members who adore or wore this scent created in 1921. A heavier perfume than some of the lighter Chanel offerings, but this scent has been beloved by millions since the Roaring Twenties. Sophisticated but not overpowering, the scent is recognizable and relatable. Dab it on your pulse points—a little or a lot—depending on how you like to wear it. If you are not sure of what to buy your mom, this classic may be on the mark.
A sophisticated classic perfume by the legendary Chanel, worn by women worldwide since 1921.
Called a mini-fragrance wardrobe, this collection of scents makes a great gift for someone you are still getting to know. A collection of eight minis (.002 ounces), you are likely to find something that appeals, with a mix of notes from woodsy and earthy to floral and musk. With all the lovely scents, if you want to keep it for yourself, I won’t be surprised.
Collection of packable perfumes in min-bottles that won’t break the bank.
If you love to get monthly surprises and scents are your favorite thing, Scentbird is a subscription service offering a wide variety of perfume and colognes in sample sizes small enough to throw into your carry-on bag or clutch. Create a profile online with Scentbird and choose your subscription—12, 6 or 3 months of products you pick delivered to your door in an 8 ml spray bottle.
Build a scent profile online and enjoy a three- six- or 12-month subscription and have perfumes delivered to your door.
When shopping on Valentine’s Day or another special occasion, consider the way a perfume is created and how the notes build the scent. Looking at the notes on a bottle can help you decide whether you want to try it, but smelling it yourself is usually the best way to decide. Buying a perfume for a special occasion or a loved one as a gift on Valentine’s Day is a way to show intimacy and love because scents are so personal and smells are linked to memory.
When picking a perfume, what you smell when you open the bottle may smell different to your friend. Your sense of smell is processed by the brain’s areas also used to process memories and emotions. This means when you open a bottle of perfume and inhale the honeysuckle that reminds you of your childhood garden, you may gravitate toward it over one that smells of violets. And to make matters more complicated, according to research from Duke University, it’s common for people to experience smells, like perfume, spices, or foods, differently.
When you shop for perfume, make sure to smell it in a few different ways, in the bottle, on a test strip, and via a sample, ideally outside the store, to determine if you like the scent. This is important because shops that carry perfume often have many smells floating around in the air, making it difficult to pinpoint what your particular scent actually smells like.
Now that I have told you perfumes may smell slightly differently to (and on) everyone, we have created a list of popular scents with very different notes to help you find your new favorite fragrance.
How you apply cologne or perfume depends on your personal preferences, but most perfumers will say you should use perfume on your pressure points, wrists, behind the ears, and neck. Some people like to put perfume between their breasts, as well.
It is impossible to know how someone will react (romantically or otherwise) to your perfume. One may love the smell of cut green grass and flowers; others are attracted to a dark, musk scent. Wear whatever perfume makes you happy. If you are looking for a universal favorite scent, vanilla is often a top contender.
Scent is personal, so what you want to wear daily is subjective. Perfumes made from natural essences with lightweight scents may be better than heavy musk for a daytime office or school setting.
Shopping for a fragrance is a little trickier than, say, shopping for the best eyeshadow palette—since you’re matching your own mood or personality instead of choosing something that works with your undertones. Some perfumers recommend perfumes based on the elements: air, earth, water, and fire, with scents dedicated to one or the other. Think about what smells you like out in the world. For example, a scent with rich jasmine or gardenia notes might be a good fit if you love rich floral gardens. An earthy scent with moss or sandalwood notes could be a good fit if the forest calls your name. Some shops let you “create” your own perfume, like Olfactory NYC, where scentologists can help you create a signature fragrance.
While it may vary from perfumer, overall, eau de parfum usually has a percentage of essences between 10 and 15%. Still, eau de toilette (the least concentrated scent) usually only has 8 to 10% of essences. Perfume or eau de parfum usually lasts the longest of all the scents.
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