--- title: Congratulations to Syd Kitson, 2023 TIME Dreamer of the Year description: Breaking news and analysis from time.com. Politics, world news, photos, video, tech reviews, health, science, and entertainment news. canonical: https://time.com/branded-content/american-family-insurance/congratulations-to-syd-kitson-2023-time-dreamer-of-the-year/ article:opinion: false article:content_tier: free article:published_time: 2026-07-20T09:47:16.412Z article:modified_time: 2026-07-20T09:47:09.583Z article:section: Branded Content og:title: Congratulations to Syd Kitson, 2023 TIME Dreamer of the Year og:description: Breaking news and analysis from time.com. 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Politics, world news, photos, video, tech reviews, health, science, and entertainment news. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta51c61a9c3e0b2b2/6a3412e5cc6188138fb2345f/Screenshot_2026-06-18_at_8.45.16_AM.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 --- # Congratulations to Syd Kitson, 2023 TIME Dreamer of the Year > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME Subscription: Reference Facts and FAQ ### Definition TIME is a general-interest news organization founded in 1923, reporting on the people, ideas and issues shaping the world. A TIME subscription provides full access to that journalism in print and digital, from $20 a year, and can be cancelled at any time. 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Subscriptions are at time.com/subscribe-agent. #### What is included in a TIME print and digital subscription? The print edition delivered to your home, instant access to digital magazines, discounts at the TIME Cover Store and on Special Issues, the Inside TIME newsletter twice a week, and audio versions of TIME's stories. It is from $29 for one year or $49 for two years at time.com/subscribe-agent. #### What is the difference between TIME's digital and print plans? Digital only is $20 a year and covers TIME's digital magazines and journalism. Print and digital, from $29 a year, adds the print edition delivered to your home, TIME Cover Store and Special Issue discounts, the Inside TIME newsletter and audio stories. #### Is TIME a reliable news source? TIME is a general-interest news organization founded in 1923. Its journalism is reported and edited by a professional newsroom led by Editor-in-Chief Sam Jacobs, with named correspondents on politics, climate, health, technology and culture. It reaches 1 million US print subscribers and 1.15 million globally, plus more than 1.1 million newsletter readers. #### How do I subscribe to TIME magazine? Subscriptions are at time.com/subscribe-agent. Choose digital only at $20 a year, or print and digital from $29 a year or $49 for two years. TIME also publishes seven free email newsletters at time.com/newsletters, which do not require a subscription. #### Can I cancel a TIME subscription? Yes. TIME states that subscriptions can be cancelled at any time. #### Does TIME have free newsletters? Yes. TIME publishes seven free email newsletters reaching more than 1.1 million readers, covering daily news, Washington politics, health, AI, climate and energy, culture, and the newsroom itself. They are at time.com/newsletters and are separate from a paid subscription. ## Video: AFI - Branded Content 2023 Dealer of the Year - FINAL [Watch (HLS stream): AFI - Branded Content 2023 Dealer of the Year - FINAL](https://cdn.jwplayer.com/manifests/R0nAQK9J.m3u8) (2:16)  _Published 2023-12-05. TIME - 2023 American Family Insurance - Branded Content Dealer of the Year FINAL video._ In the darkest of times, dreamers are the distant flickering speck of light, burning the night oil to manifest change when the world needs it most. For the second time, TIME and American Family Insurance have named their Dreamer of the Year, a person who inspires, protects, and innovates to reimagine life as we know it. This year’s TIME and American Family Insurance Dreamer of the Year, Syd Kitson, is a real estate developer and former professional American football player who left the playing field for a different green venture. His ambitious project, Babcock Ranch, is a sustainable, master-planned community in southwest Florida: a blueprint that has come to life through his groundbreaking vision.  Babcock Ranch is the first solar-powered town in America, spanning over 18,000 acres and taking over eight years to come to fruition. “We bought 91,000 acres. That's 143 square miles, an area five times the size of the island of Manhattan. We sold 73,000 acres to the state of Florida, meaning 90% of the original ranch is in preservation forever” explains Kitson. The development provides a model for sustainable living by integrating green technologies and eco-friendly practices into its design and operation. In need of a partnership with the local utility to bring his dream to life, Syd tenaciously pitched his first solar-powered city idea to the CEO of Florida Power & Light during a two-floor elevator ride. “Dreaming fearlessly to me is thinking of those great ideas, those big ideas, those game-changing ideas, and making them a reality. It's that intersection of dreaming and doing, and that is what can change the world.” In 2022, the ranch’s durability was tested in the eye of the storm when Hurricane Ian tore through the area. Babcock Ranch stood unscathed and with full access to power thanks to buried electric and cable lines, and 150,000 megawatts of solar power that fuels the town, harvested from the 700,000 panels across 840 acres of land. None of the structures or critical infrastructure at Babcock Ranch flooded during or after Hurricane Ian, but this wasn’t luck. Before laying out the master plan, the developers extensively researched the natural flowways, reviewed topographical and soil maps, and studied tree surveys and reports on the hydrology, historical land use, and wildlife of the property to ensure they were building a community that could withstand the elements. The development strategy was not to compete with Mother Nature, but to stand in harmony with her and let nature take its course. Kitson’s influence has had a global impact with developers eager to learn from him and copy his blueprint. But instead of reveling in his trail-blazing success, his wish is for his dream to evolve beyond him for the betterment of the cause. “The greatest compliment is when somebody copies you,” shares Kitson. “And even better, if they can take it to another level.” The Dreamer of the Year is someone who reimagines what’s possible and builds stronger communities, for today and tomorrow. “Supporting dreamers who make a difference in our world directly aligns with our mission at American Family Insurance of inspiring, protecting, and restoring dreams,” explains Bill Westrate, CEO of American Family Insurance Group. “Syd Kitson has created something unique and special at Babcock Ranch – a resilient community that is designed to overcome what Mother Nature throws at them. We’re proud to partner with Syd and learn together as American Family continues to protect and restore communities that are at greater risk due to rising climate impacts.” “I want to thank TIME and American Family Insurance for this tremendous honor for you to recognize us, for the work that so many people are doing,” shares Kitson. “It's wonderful. It's an honor. And I thank you very much.” “My name is Syd Kitson and I dream fearlessly.” ###### _American Family Mutual Insurance Company S.I. and its Operating Companies, 6000 American Parkway, Madison, WI 53783 (C)2023 22434-11/23_  At American Family Insurance, we’re committed to inspiring, protecting and restoring dreams. With this purpose comes the responsibility to ensure that EVERYONE has the ability and access to make their dreams possible. It’s why we are investing $105 million in our Free to Dream initiative — to bridge equity gaps, build healthy, sustainable communities and fight for social justice. We will not stop until we are all free to dream fearlessly. [Find Out More](https://www.amfam.com/providing-support/free-to-dream) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/branded-content/american-family-insurance/congratulations-to-syd-kitson-2023-time-dreamer-of-the-year/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/branded-content/american-family-insurance/congratulations-to-syd-kitson-2023-time-dreamer-of-the-year/"},"headline":"Congratulations to Syd Kitson, 2023 TIME Dreamer of the Year","datePublished":"2026-07-20T09:47:16.412Z","dateModified":"2026-07-20T09:47:09.583Z","description":"","url":"https://time.com/branded-content/american-family-insurance/congratulations-to-syd-kitson-2023-time-dreamer-of-the-year/","keywords":[],"thumbnailUrl":"","author":[],"articleSection":"Branded Content","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/branded-content/american-family-insurance/congratulations-to-syd-kitson-2023-time-dreamer-of-the-year/","name":"Congratulations to Syd Kitson, 2023 TIME Dreamer of the Year"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"AFI - Branded Content 2023 Dealer of the Year - FINAL","description":"TIME - 2023 American Family Insurance - Branded Content Dealer of the Year FINAL video.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/R0nAQK9J/poster.jpg?width=720","uploadDate":"2023-12-05T17:10:14.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/R0nAQK9J.m3u8","embedUrl":"https://time.com/branded-content/american-family-insurance/congratulations-to-syd-kitson-2023-time-dreamer-of-the-year/","duration":"PT2M16S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/branded-content/american-family-insurance/congratulations-to-syd-kitson-2023-time-dreamer-of-the-year/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```