As its name declares, Literally Cotton is identical, on a cellular level, to the material humans have grown for clothing over millennia. But it isn’t grown the conventional way, which can contribute to deforestation and use significant amounts of water and chemicals. Galy's version is cell-cultured cotton, which begins as a cellular sample from a farm-grown plant. The cells then multiply in a succession of increasingly large fermentation vessels in a process analogous to brewing beer. The process uses significantly fewer resources and produces more consistent results than farmed cotton. "Cellular agriculture offers the best way to address environmental challenges at scale while producing a material with the same characteristics as traditional cotton," says Galy founder Luciano Bueno. "With all due respect to agriculture, we believe we can produce the same thing in a lab facility, better." It’s not yet commercially available, but interest is already high—Galy closed a $33 million funding round in September, and Inditex, parent company of fast fashion giant Zara, acquired a stake in the company this year.
More Must-Reads from TIME
- How Donald Trump Won
- The Best Inventions of 2024
- Why Sleep Is the Key to Living Longer
- Robert Zemeckis Just Wants to Move You
- How to Break 8 Toxic Communication Habits
- Nicola Coughlan Bet on Herself—And Won
- Why Vinegar Is So Good for You
- Meet TIME's Newest Class of Next Generation Leaders
Contact us at letters@time.com